This poster has the font that is not suitable for the movie, because at the first time, the font is red and attract the viewers, the viewer would think of a cool, full of action and unique plots. The red sometimes could have the indication of involving violent or mystery. However, paradoxically, it is supported by the image of two men laughing which is contradictory. The bold line in the word 'express', there is too much emphasize on it.
The movie poster of the fast and furious has a great font due to the variety of the use of the style and bold letter. The word of 'fast' and 'furious' are emphasized in quite big font. It also indicates the language techniguq such as assonance, to attract the viewer. The 'tokyo drift' is larger and it is arched so it does look like there is a sense of movement.
The bold black colour is really effective here, it is standing out with the white background, and reveal the night life of the car racing.
I agree that the 'Pinapple Express' text gets lost in the background. Great example.
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