Local Survey

After doing survey with the person working in Zimmermann. It can be seen that Zimmermann's target market is a little bit different than high branded stuff. Zimmermann has higher price range. ALl of their range of clothing are pretty much very loose, to reflect Australian lifestyle as well as to provide comfort and luxury in the daily life. Zimmermann developes prints in their garment. The printed garments normally come in small quantity, customers would normally purchase a more classic cut and colour, as it is considered to be more long lasting. The customers are smart enough to think to purchase classic rather than fashionable one. Moreover, Zimmermann's best sellers are mostly garments that are more working class woman, it is because the independent business women are the one who could afford to purchase the clothing. Their swimwear collection is also one of the best seller in the innovative approach and print in lycra.

Willow has slightly different market in comparison to Zimmermann. Zimmermann is more into luxury and casual daily lifestyle, as Willow is more corperate with its beautiful armhole in the jacket, as well as dress. Surprisingly, Willow's market age is from 16 years old -40 years old. Sometimes, for high school student, the girls who have rich parents could pay for one of Willow dress for year 10 formal. Moreover, mostly Willow best seller is normally a simple shirting and blouse, dresses and jacket. The loyal customers tend to come every 2 months after they receive the email about Willow's new arrivals and they would purchase everything on the day. Willow provides luxurious lifestyle in the high quality fabric, zippers and beautiful finishing.