Vogue

Vogue has similarity to Harper Bazaar magazine, however, there is slight different target market for the viewer. Mostly it is the same, however vogue is a more 'Fashion' magazines highlighting the runway show and the people with good dresses. Unlike Bazaar that covers some celebrity gossyps and others. Vogue mostly is a very fashion conscious people, the most upcoming trend overseas would definitely appear. The way they put the layout for the viewer is very specific, with the choice of Australian designer, international designer and the model. Moreover, every season is also noted for the people to know what each designer do for every season. The magazine is normally seen with highly visual people, designers, very fashion conscious, interesting ideas, very conceptual.

Media

Harper Bazaar People aged between 18years old-50 years old The people who read bazaar magazines are mostly a very fashion conscious people. They tend to look out what has been happening overseas, for instance the fashion show, backstage of the fashion show, the best dressed of the celebrities etc. They also tend to look out how people dress up, and try to find the trend for themselves. They are people who have a lot of free times. Not necessarily earn a lot of money, however satisfied with what they earn and have different way of spending their money into. They are the one who love to see the gossyp and the news especially for brands, the shop, new model, and what is hot. They love the beauty and process of the production of the garment. The thought behind each garment, they are looking for the values in the garment. The people who read the magazine are also the type who like to know the trend for inspiration of their own business. They tend to find inspiration with the textile print, and shape of the garment. The people are drawn into the world of consumption and branding. They tend to have a want for certain brand. They are very loyal to the brand, keep being up-dated with their new arrivals. They are people who love to look at the fashion to exchange their ideas and opinions with friends, basically for socializing.

Valentino

Valentino has a very intricate designs especially in 2011 collection and 2012 couture. The dresses look very serene especially the playing of the negative space to show the body. Moreover, the positions of flowers are not fully covering the body. Its less flower actually could provide beautiful and elegance effects in its simplistic form.

International brand

DRIES VAN NOTEN Dries Van Noten is one of the leading international brand that focus on the abstract print. Their famous and best seller pieces is the wrapped dress, as it is considered to be comfortable and flattering on the body. They also use beautiful and expensive silk/cotton (natural fibre) to make the customers feel nice on the body. Moreover, Dries Van Noten has long history of the printed garment, it is one of aspects that make the brand to be remembered by people. Sometimes in the modern garment, they could also take the print of 1960s, and being changed (they provide all of the informations in the labeling). They also use standard American sizing. Mostly the customers who purchase the clothing is normally older woman, therefore, the garments sell a lot in size 10 above.

VERSACE Versace has different market, their customers are mostly likely to be European especially Italian. Italian loves to wear colour striking that Versace has. Versace has a distinct colour blocks and prints style. Versace's customers range from 25yrs old-50 years old. Younger women tend to buy their jackets, such as leather.