Media

Harper Bazaar People aged between 18years old-50 years old The people who read bazaar magazines are mostly a very fashion conscious people. They tend to look out what has been happening overseas, for instance the fashion show, backstage of the fashion show, the best dressed of the celebrities etc. They also tend to look out how people dress up, and try to find the trend for themselves. They are people who have a lot of free times. Not necessarily earn a lot of money, however satisfied with what they earn and have different way of spending their money into. They are the one who love to see the gossyp and the news especially for brands, the shop, new model, and what is hot. They love the beauty and process of the production of the garment. The thought behind each garment, they are looking for the values in the garment. The people who read the magazine are also the type who like to know the trend for inspiration of their own business. They tend to find inspiration with the textile print, and shape of the garment. The people are drawn into the world of consumption and branding. They tend to have a want for certain brand. They are very loyal to the brand, keep being up-dated with their new arrivals. They are people who love to look at the fashion to exchange their ideas and opinions with friends, basically for socializing.