WILLOW

I chose WILLOW for my Branding report, Willow brand has an amazing style that is really feminine and edgy. Starting from lingerie industry, it gradually becomes top 10 Australian designer in the fashion and lingerie section. Willow's edginess are shown in corperating riri zipper with chain, and the fabrications used for example laser cut leather, the corperation with the accessories with the fabric. The combination of the solid and sheer to hug the body add the feminine touch. Willow also uses all high class material in regards to the fabric, garment finishing, lining and trims. The dress and jacket are beautifully finished, with all the seam covered and pressed open. No overlocking seen. the hem is all covered perfectly with the facing. The fabrics have range materials from Italy, France, and China. The zipper used is riri which is the best zipper, the small teeth in zipper to add delicacy in the garment.